Future proof with pasture
We have everything we need to fix the UK’s food and farming systems. The next step is up to you.
Pasture for Life
Here to fix the system
We exist to help people understand how grazing animals on pasture can regenerate our landscapes, economies, food cultures, and communities. Then, we help everyone — from farmers and landowners to retailers and shoppers — to take action, before it is too late.
Your choices have impact
Make them count
Become a member
Our membership is for everyone, whether you’re a farmer, land manager, policy maker, researcher, vet or member of the public.
Certify your farm or retail business
Farms: become 100% Pasture for Life certified. Retailers — butchers, creameries, farm shops, restaurants: become approved.
Support and donate
Whether you’re learning about us for the first time and would like us to bust some food system myths for you, or you’re ready to donate to our work, we welcome you.
WHY PASTURE?
THE BACKBONE OF BRITISH FOOD AND FARMING
Farmers manage most of the land in the UK – and around the world. Two thirds of this farmland is pasture, making it the planet’s largest single solar panel and store of carbon and fresh water.
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How it is managed influences everything from the availability and quality of the food that we eat, to the flow and quality of the water in our rivers, to the diversity of nature and to the vibrancy of our rural communities.
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Protect and restore it, and we create a viable food and farming system for all life.
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This is where grazing ruminants come in.
Real world change
Pasture-grazed animals deliver
UNPACK PASTUREFor farm profit
Farm profitability is linked to inputs. Sunlight and water are free.
For our planet
Grazing ruminants act as ecosystem engineers, boosting biodiversity and soil health.
For nutrients and flavour
100% pasture-raised animals produce incredibly nutrient-rich food and unique fibres with their own, distinct identity.
Join us
What's on?
Discover more
- Webinars
TEST - Bale Grazing over Winter
19/03/25
- Event
19/03/25
- Farm Tour
TEST - Great Cotmarsh Farm Tour
19/03/25
- Webinars
Dame EJ Milner-Gulland, University of Oxford
"Pasture for Life is a key part of the jigsaw that links the wellbeing of local people with the recovery of nature and the production of healthy and sustainable local food."
Join Us